Rebranding the Press Association
Launched: September 2008
With an impressive 140 year history, there is no doubt that heritage is an integral part of
the Press Association’s identity. However, as the digital revolution has embarked upon
us, the Press Association has experienced significant expansion and developed
exciting new dimensions to what was once a traditional news agency. An image
overhaul therefore, has allowed the brand to catch up with the company, unifying the
changes into an identity that is cohesive and representative. Bold colours, intelligent
layouts and an eye-catching interpretation of digital transmission were created to
represent a brand that is now modern, unified and multi-talented.