Sky Movies

Sky offers the most complete TV

movie service in the UK. Dunning

Eley Jones was asked to help

viewers navigate Sky’s film

library by genre, reflecting Sky’s

passion and understanding of

each. The new logo scrolls through

all the genre channels to

communicate breadth and depth

of content. Animation is based on

multiple projector beams,

choreographed to reflect the

relevant genre; a cinematic

treatment that re-creates the

cinema experience at home.