Net5

Net5 is a Dutch commercial

channel owned by SBS

Broadcasting. Historically aimed

at women, the channel wanted

to widen its appeal and create

a strong statement about what

it represents and what viewers

should expect from it. The

creative solution is built on the

concept that Net5 is a channel

about relationships. The project

included a new logo, on-air

identity and OSP system as

well as on-line, advertising

and merchandise.