Sky Movies
Launched: March 2007
Sky Movies is the most complete subscription TV movie service in the UK. The brief to
us was two-fold; to help viewers navigate around its 12 channels by genre and to
demonstrate Sky’s understanding of, and passion for, the individual genres. The
identity of each channel features animation based on multiple projector beams,
choreographed to reflect the relevant movie genre; a glittering event for Sky Movies
Premiere, explosive dynamism for Sky Movies Action & Thriller and spine tingling
menace for Sky Movies Sci Fi & Horror. The cinematic treatment re-creates the cinema
experience at home.