Schweizer Fernsehen
Launched: November 2005
We were appointed by the Swiss public service broadcaster Schweizer Fernsehen (SF)
to redesign their corporate identity. We simplified the existing, complex palette of
corporate colours and created a new logo, using red as the national colour of
Switzerland. SF 1 is SF’s flagship channel. We created a range of idents for the
channel based on the idea of ‘coming together as one’. The sequences were all shot on
location in Switzerland. We recommended changing the name SF 2 to SF Zwei,
distinguishing it instantly from SF 1. A series of idents were created around the idea
‘always two’. A unique form of invision editing was used to reveal two sequences
simultaneously.