BT Vision
Launched: December 2006
The launch of IPTV service BT Vision – telecom giant BT’s entry into the home
entertainment marketplace. BT Vision’s unique visual identity ‘liberates’ the colours of
BT’s corporate identity to express the variety and dynamism of the Microsoft-based
IPTV service. We worked closely with BT’s in-house team and external agencies to
develop the identity across a wide range of media, from the look and feel of the service
to its online and consumer advertising.