Cielo
Launched: December 2009
News Corp’s newest free to air channel ‘Cielo’ needed a brand identity that captured the
channel’s new approach and content balanced with its roots in classic Italian culture.
Our solution features a ‘moving sky’ logo, which is captured inside the ‘Cielo’ logotype.
This creative visual metaphor underpins the idea that it is ‘a bit of Sky for everyone’,
bringing a snapshot from the satellite world to the terrestrial viewer. This ‘moving sky’
logo is featured in locations across Italy to reflect a truly Italian channel, close to its
audience in everyday life.