BBC Entertainment
Launched: October 2008
International channel, BBC Entertainment serves an eclectic audience of entertainment
lovers throughout Latin America, SE Asia, India, Poland and Africa. Three idents were
required to specify the genres: Drama, Comedy and Light Entertainment. The channel's
contemporary, vibrant and sophisticated values needed to be communicated in a
universal manner that was neither culturally nor geographically specific. Using the
elegance and simplicity of water fountains, the idents are suitably modern and engaging.
Variations in sound, speed and shapes create a clear yet subtle distinction between
each genre whilst still maintaining the overall theme of BBC Entertainment.