THE DEN

The Den is Ireland's most popular

children's channel from RTÉ 2, the

Irish public service broadcaster. 

Well established as a brand, it’s

identity needed to be refreshed

after many years on air.

The solution had to keep the

name, speak to a range of ages

and be easy to adapt. 'The Den'

suggested a physical place, so we

visualised the name itself as a

colourful place with lots of little

doors leading unexpectedly to

different content.